Standard Etiquette
for Sex Work Advertising
A beautiful ad will only get one so far, and some of the people that feel
they're not getting good results make basic mistakes such as having a horrible
answering service message, having male friends/boyfirends/cousins answer
the phone, having full mail boxes or never responding to their email.
I know this because we often have to contact people through
their work phones and emails, and hear what their clients would hear.
Some people also answer their phones while in our office and photo studio,
and this is also a good opportunity to hear both "dos" and "don'ts"
of the phone answering.
A short guide to making ad views into dates
Part 1:Your phone is YOU
written by Lovings Webmistress
Someone just saw your online ad. It's classy, well written,
with hot hot photos you just got from your favorite glamour photographer.
With a shortness of breath and a gleam in his eye, he dials your number
to make a
date he just can't wait to get his hands on such a hottie who's also
so reassuringly professional and articulate!
The phone rings...
And rings...
And rings...
- A loud blast of rap music keeps going and going till the length limit
of the message, followed by a beep. Not a word from you.
He hangs up and never calls you again.
- Your boyfriend/cousin/friend answers the phone in a deep R&B
radio voice.
He says that "his girl" is busy right now, but you can give
him your phone number.
He hangs up and never calls you again.
- A recorded message tells him that your voice mail is full and doesn't
accept new messages. Same thing tomorrow and the next day. The entire
week, in fact.
He eventually gives up and never calls you again.
- A little old church lady answers and complains to him that people
are constantly calling, and that she'll call police. Yes, you lost your
cell phone again, or forgot to pay your cell phone bill, and the number
is already reassigned.
He hangs up, completely freaked out, and never calls you again,
even when he eventually sees a new phone number in your ad.
- You answer the phone with "What d' ya want", sounding like
he's inconvenienced you by being alive. A baby is crying in the background,
and you interrupt the conversation to scream at it to shut up.
He makes some lame excuse, hangs up and never calls again.
- Multiply by 50 to 150 for every day that your ad runs under a "What's
new this week" section of an online escort guide, or in the local
newspaper.
That's 300 to 1000 potential dates you just lost in *one* week! In addition,
everything you paid for the photographer, the make up artist, and your
advertising just went down the drain.
- Your phone message and manners are your business face to the world,
a first impression and you know that the first impressions are the most
important ones. It's important that this impression be consistent with
the image you present in your ads, and show you in the best possible
light. People who call you are often nervous about it (even if they
pretend they're not), and are ready to "bolt" on any signs
of weirdness, flakiness or rudeness especially the ones who're not "players"
or have more to lose; the stable, shy, well employed ones that would
make great regulars, and are more likely to keep appointments and not
haggle. Make their experience of leaving you a message pleasant, a start
of their fantasy date, and the call will be much more likely to end
in a meeting.
- Get a cell phone with a large voice mail box, and don't change the
number often. Pay your phone bill on time, religiously. Every time your
number is disconnected, you lose a good number of old clients and anyone
who wrote down your phone number because they were not able to call
you right away.
- If you're touring regularly, get a local phone number. Nowadays,
you can get a cheap second or third local number anywhere in the US
and Canada, that forwards the calls to your cell phone from a place
like
www.tossabledigits.com .
It's funny, but the same gentleman who's prepared to pay $300 for an
hour of fun will think twice about calling long distance... You can
also give out this number only to the local clients
you've already seen, as a courtesy and encouragement to contact you
again when you're in the area.
- Check and delete your voice mail messages often, and, if you're on
vacation, include a vacation notice and the date you'll be back in the
greeting. Never let your voice mail fill up!
- Your voice mail greeting should be clear, friendly, sensual, reassuring
and to the point. Your caller is interested in what you sound like and
when can he expect a callback, not in what your favorite song is. Most
importantly, he wants to know that he's leaving his phone number with
you, not with a misdialed number!
- If you have more than one persona and don't want to use a particular
name, at least let them know what phone number they reached. Sound relaxed,
friendly, confident and nonthreatening. Make sure that there are no
distracting sounds in the background of your recording (people shouting,
babies crying). Always ask them to leave a message with information
on what is a good time to call back and instructions on how discreet
you need to be.
- Your message is also a good place to give out some additional important
information or requirements (such as "Incall only, please"
or "I'm looking forward to talking to you, but please note that
my rates are
nonnegotiable"), but keep it reasonably short and not too direct.
Do NOT record detailed description of your services and techniques!
- If you're answering the phone in person, do it only when you're in
a situation in which you won't have to sound hurried, nervous, or like
you're in the middle of an Irish pub on St. Patrick's Day. Answering
while you're shopping or preparing for a photo shoot is ok you can make
it short, playful, and ask to be called back at the better time, or
quickly jot down the caller's phone number. Saying "Hi, can you
call me back in an hour, I'm shopping for some very sexy lingerie would
you like me to model it for you tonight?" or "I'm getting
some new hot photos right now, you'll see them on my web site in a few
days; please call me back" is just fine :). Answering in a middle
of a screaming fight with your mother is not.
- Remember - what you're really selling is a fantasy, pleasure and adventure,
an escape from stress of your caller's daily life, guided by you, a
professional sensual expert. This should be clear to your potential
customer from the moment he dials your number. He needs to be reassured
that he'll have a great time, your full attention, that no drama or
harm would come his way, and know that you're a responsible professional
and expect him to be a responsible, respectful adult too.
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